True Niseko was founded by Jeonghwa Choi, a dedicated ski instructor who has traveled the world to ski on different mountains.
Having skied in South Korea, Canada, France, Italy, New Zealand and many more. she has experienced the unique charms of each mountain, yet it was Niseko Japan that captured her heart. In Niseko, she discovered endless powder snow, handcrafted hot soba for lunch, hot onsen in the open air, and a diverse array of dining options, from local izakayas to Michelin-starred restaurants.